How did a chicken producer go from being bottom of the animal welfare rankings to being the world’s first to meet the Better Chicken Commitment - and bring the rest of the country along with them?

In Australia, chicken farming works differently to other kinds of animal agriculture. How does the chicken meat industry work – and who holds the power?

In Australia, most animal welfare labels are currently binary schemes – either you get the label, or you don’t. Could a tiered system help the transition to the Better Chicken Commitment?

At Better Chicken Australia, we look to the success of our colleagues in Europe to build our vision of better lives for chickens here in Australia. 

Focussing on businesses is one of the most powerful ways to create change for animals. Here are 7 reasons why food business commitments are the key to getting better lives for chickens. 

It can be tricky to make informed choices at the supermarket. Especially when it’s not obvious what different labels and marketing terms on products actually mean.  

Let’s unpack the jargon!