About Better Chicken Australia
About
Better Chicken Australia
Our vision
We campaign to make life better for Australian chickens.
A staggering 750 million chickens are raised and slaughtered in Australia every year for meat. Meanwhile, our animal welfare standards lag well behind the rest of the world. That’s why we’ve come together to campaign for change.
Australians expect animals to be farmed to high animal welfare standards. It’s time for the chicken industry to step up and meet those standards.
Image credit: Dillon Watkin
Our vision
We campaign to make life better for Australian chickens.
A staggering 750 million chickens are raised and slaughtered in Australia every year for meat. Meanwhile, our animal welfare standards lag well behind the rest of the world. That’s why we’ve come together to campaign for change.
Australians expect animals to be farmed to high animal welfare standards. It’s time for the chicken industry to step up and meet those standards.
Image credit: Dillon Watkin
Better Chicken Australia
The Better Chicken Australia campaign is a joint project of three national animal welfare organisations from Australia and New Zealand - the Australian Alliance for Animals, World Animal Protection Australia and New Zealand, and Animals Aotearoa.
Australia-New Zealand Better Chicken Commitment
The Better Chicken Commitment is a commitment for businesses to introduce higher welfare standards for all chickens in their supply chain.
This world-leading global commitment has been adapted to our region to create the Australia-New Zealand Better Chicken Commitment, which is backed by 15 animal advocacy organisations:
Anima International
Animal Equality
Animals Aotearoa
Animals Australia
Australian Alliance for Animals
Compassion in World Farming
Eurogroup for Animals
FOUR PAWS – Australia
Humane Society International – Australia
Mercy For Animals
Sinergia Animal
Society for the Prevention of Cruelty to Animals – New Zealand
The Humane League
Veterinarians for Animal Welfare Aotearoa
World Animal Protection
Better Chicken Australia
The Better Chicken Australia campaign is a joint project of three national animal welfare organisations from Australia and New Zealand - the Australian Alliance for Animals, World Animal Protection Australia and New Zealand, and Animals Aotearoa.
Australia-New Zealand Better Chicken Commitment
The Better Chicken Commitment is a commitment for businesses to introduce higher welfare standards for all chickens in their supply chain.
This world-leading global commitment has been adapted to our region to create the Australia-New Zealand Better Chicken Commitment, which is backed by 15 animal advocacy organisations:
Anima International
Animal Equality
Animals Aotearoa
Animals Australia
Australian Alliance for Animals
Compassion in World Farming
Eurogroup for Animals
FOUR PAWS – Australia
Humane Society International – Australia
Mercy For Animals
Sinergia Animal
Society for the Prevention of Cruelty to Animals – New Zealand
The Humane League
Veterinarians for Animal Welfare Aotearoa
World Animal Protection
The Open Wing Alliance & global collaboration
Our operating organisations are proud members of the Open Wing Alliance.
Initiated by The Humane League, the Open Wing Alliance (OWA) is a global coalition of over 80 member organisations united in a common goal: to end the abuse of chickens worldwide.
We regularly collaborate with and learn from our fellow OWA members, particularly in Europe, where the Better Chicken Commitment (also known as the European Chicken Commitment) is a proven success.
With the support of powerful allies, we are dedicated to bringing higher animal welfare standards to Australia’s meat chickens.
Better Chicken Australia team members at the OWA Global Summit 2025.
Image credit: The Humane League
The Open Wing Alliance & global collaboration
Our operating organisations are proud members of the Open Wing Alliance.
Initiated by The Humane League, the Open Wing Alliance (OWA) is a global coalition of over 80 member organisations united in a common goal: to end the abuse of chickens worldwide.
We regularly collaborate with and learn from our fellow OWA members, particularly in Europe, where the Better Chicken Commitment (also known as the European Chicken Commitment) is a proven success.
With the support of powerful allies, we are dedicated to bringing higher animal welfare standards to Australia’s meat chickens.
Better Chicken Australia team members at the OWA Global Summit 2025. Image credit: The Humane League
Join us
We need you to join the movement against chicken cruelty.
When people act together, we become powerful voices for change.
So let’s show food businesses that Australians want better chicken welfare standards.
Visit our action hub to find out the latest ways you can speak up for chickens.
In the meantime, sign up to join thousands of other Australians supporting the Better Chicken Commitment.