How did a chicken producer go from being bottom of the animal welfare rankings to being the world’s first to meet the Better Chicken Commitment - and bring the rest of the country along with them?

At Better Chicken Australia, we look to the success of our colleagues in Europe to build our vision of better lives for chickens here in Australia. 

World Animal Protection was the first organisation to begin campaigning for the Better Chicken Commitment in Australia. They’ve been tracking the progress of companies towards higher welfare standards for chickens raised for meat. We’ve highlighted the most important messages of their latest report.