A new set of higher welfare standards just released by the RSPCA will, for the first time in Australia, provide a certification pathway for chicken meat producers to meet the globally recognised Better Chicken Commitment.

Launched today, Better Chicken Australia is a new joint campaign backed by the Australian Alliance for Animals, World Animal Protection and Animals Aotearoa, which aims to lift the lid on the conditions faced by 700 million chickens farmed for meat in Australia every year.