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      <image:title>News &amp; Updates - Norway phasing out fast-growing chickens by 2027 - Make it stand out</image:title>
      <image:caption>In 2022, Norsk Kylling completed its transition to be fully compliant with the Better Chicken Commitment.</image:caption>
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    <loc>https://www.betterchicken.org.au/news/who-owns-australias-chickens</loc>
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      <image:title>News &amp; Updates - Who owns Australia’s chickens? - Make it stand out</image:title>
      <image:caption>Chicks in a Baiada meat shed, in the outer Melbourne fringes. Credit: Dillon Watkin</image:caption>
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      <image:title>News &amp; Updates - Who owns Australia’s chickens? - Make it stand out</image:title>
      <image:caption>A meat chicken grower just outside of Geelong, housing up to 400,000 chickens. This farm is contracted to Turosi. Credit: Underground Wombat</image:caption>
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      <image:title>News &amp; Updates - Who owns Australia’s chickens? - Make it stand out</image:title>
      <image:caption>A meat chicken in a transport truck to slaughter at Ingham’s in Murrarie, Queensland. Credit: animalrightsphotography</image:caption>
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      <image:title>News &amp; Updates - Who owns Australia’s chickens? - Make it stand out</image:title>
      <image:caption>Empty shackle line at a chicken slaughterhouse in Sydney. Credit: Farm Transparency Project</image:caption>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>News &amp; Updates - Stepping up to higher standards: can a tiered system work?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>An example of a current third-party certification label (FREPA) on a supermarket chicken meat product.</image:caption>
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      <image:title>News &amp; Updates - Stepping up to higher standards: can a tiered system work?&amp;nbsp; - Beter Leven in the Netherlands uses a star system to label chicken meat products, with more stars indicating higher animal welfare standards. The specific standards for each star rating are explained on Beter Leven’s website, but the labels themselves are simple and clear so it’s easy for shoppers to quickly identify them.</image:title>
      <image:caption>The labels for Beter Leven, the animal welfare certification scheme by Dutch Society for the Protection of Animals (Dierenbescherming). More stars indicate higher animal welfare standards.</image:caption>
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      <image:title>News &amp; Updates - Stepping up to higher standards: can a tiered system work?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A German animal welfare certification label from the Haltungsform scheme, which demonstrates good label design. The green text translates to “free-range” (literally: Paddock/Pasture).</image:caption>
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    <loc>https://www.betterchicken.org.au/news/european-progress</loc>
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    <lastmod>2025-10-02</lastmod>
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      <image:title>News &amp; Updates - 1.3 billion European chickens now face better futures - Make it stand out</image:title>
      <image:caption>Image: Open Wing Alliance, ECC Progress Report 2025</image:caption>
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      <image:title>News &amp; Updates - 1.3 billion European chickens now face better futures - Make it stand out</image:title>
      <image:caption>Image: @waitrose_jesmond (Instagram)</image:caption>
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      <image:title>News &amp; Updates - 1.3 billion European chickens now face better futures - Make it stand out</image:title>
      <image:caption>Image: Compassion in World Farming France, LinkedIn</image:caption>
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    <loc>https://www.betterchicken.org.au/news/why-food-business-commitments</loc>
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    <lastmod>2025-07-01</lastmod>
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    <loc>https://www.betterchicken.org.au/news/navigating-supermarket-labels</loc>
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    <lastmod>2026-02-03</lastmod>
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      <image:title>News &amp; Updates - Navigating supermarket labels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Updates - Navigating supermarket labels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Updates - Navigating supermarket labels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Updates - Navigating supermarket labels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.betterchicken.org.au/news/welfare-footprint-project</loc>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>News &amp; Updates - How to measure suffering? The Welfare Footprint Project investigates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Image: Welfare Footprint Project</image:caption>
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      <image:title>News &amp; Updates - How to measure suffering? The Welfare Footprint Project investigates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Image: Welfare Footprint Project</image:caption>
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    <loc>https://www.betterchicken.org.au/news/survival-of-the-sickest</loc>
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    <lastmod>2026-02-03</lastmod>
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      <image:title>News &amp; Updates - Survival of the sickest (A Breed Apart - Part 3) - Make it stand out</image:title>
      <image:caption>Image: Animal Liberation</image:caption>
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    <loc>https://www.betterchicken.org.au/news/chickens-trapped-in-their-own-bodies</loc>
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    <lastmod>2026-02-03</lastmod>
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      <image:title>News &amp; Updates - Chickens trapped in their own bodies (A Breed Apart - Part 2) - Make it stand out</image:title>
      <image:caption>A chicken with splayed legs, unable to stand. This is a common problem for chickens in commercial farms - and increases their likelihood of other issues, including ammonia burns on their skin and dehydration from inability to reach water. Image: We Animals Media</image:caption>
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      <image:title>News &amp; Updates - Chickens trapped in their own bodies (A Breed Apart - Part 2) - Make it stand out</image:title>
      <image:caption>Ammonia burns on a chicken's wings, inside a commercial chicken farm. Image: We Animals Media</image:caption>
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    <loc>https://www.betterchicken.org.au/news/how-humans-invented-the-modern-meat-chicken-a-breed-apart-part-1</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6631c3d03e22ba14f426b576/e2ba4344-b9ff-48ce-ac7a-be582e3abc74/PS4291-f1.jpg</image:loc>
      <image:title>News &amp; Updates - How humans invented the modern meat chicken (A Breed Apart - Part 1) - Make it stand out</image:title>
      <image:caption>Image source: University of Alberta</image:caption>
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      <image:title>News &amp; Updates - How humans invented the modern meat chicken (A Breed Apart - Part 1) - Make it stand out</image:title>
      <image:caption>Image source: Farm Transparency Project</image:caption>
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      <image:title>News &amp; Updates - How humans invented the modern meat chicken (A Breed Apart - Part 1) - Make it stand out</image:title>
      <image:caption>Image source: RSPCA UK</image:caption>
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    <loc>https://www.betterchicken.org.au/news/fast-food-slow-progress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
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      <image:title>News &amp; Updates - Fast food, slow progress: A World Animal Protection report on fast food restaurants and their chicken welfare standards</image:title>
      <image:caption>Image: World Animal Protection</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6631c3d03e22ba14f426b576/5844488d-ced8-468b-aa47-c3f7f712e179/Fast+food+slow+progress+rankings+chart</image:loc>
      <image:title>News &amp; Updates - Fast food, slow progress: A World Animal Protection report on fast food restaurants and their chicken welfare standards - Make it stand out</image:title>
      <image:caption>Image: World Animal Protection</image:caption>
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    <loc>https://www.betterchicken.org.au/news/campaign-launch</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
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      <image:title>News &amp; Updates - National campaign to shine spotlight on plight of chickens farmed for meat</image:title>
      <image:caption>“The life of an intensively farmed chicken is a pretty miserable one.”</image:caption>
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    <lastmod>2026-03-24</lastmod>
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