It’s time to stop breeding
fast-growing chickens.

Most Australians agree.
Do you?

It’s time to stop breeding
fast-growing chickens.

Most Australians agree.
Do you?

Selective breeding over the last 50 years has caused chickens to grow so big, so fast, they’re growing like…. well…. cancer.

Chickens are now grown so fast their legs struggle to support their own extreme bodies. They’re in pain with each step they take.

It’s time to stop this unnatural growth.

Join us today.

Image credit: Animal Liberation   

Selective breeding over the last 50 years has caused chickens to grow so big, so fast, they’re growing like…. well…. cancer.

Chickens are now grown so fast their legs struggle to support their own extreme bodies. They’re in pain with each step they take.

It’s time to stop this unnatural growth.

Join us today.

Image credit: Animal Liberation   

Why do chickens grow so fast?

Image credit: ScienceDirect

Between 1950 and 2005, chicken growth rate was increased by over 400%.

In the 1950s, commercially raised meat chickens took 70 days to reach about 1.2kg, which is when they were slaughtered.

Today, fast-growing chickens reach twice that weight in half the time.

This extreme growth is a deliberate breeding choice by the chicken industry.

Why do chickens grow so fast?

Image credit: ScienceDirect

Between 1950 and 2005, chicken growth rate was increased by over 400%.

In the 1950s, commercially raised meat chickens took 70 days to reach about 1.2kg, which is when they were slaughtered.

Today, fast-growing chickens reach twice that weight in half the time.

This extreme growth is a deliberate breeding choice by the chicken industry.

What’s wrong with fast-growing chickens?

Modern fast-growing chickens grow too fast for their bodies to handle. 

  • Their immature leg bones crack under their own body weight.

  • Their hearts and lungs are overworked to the point of failure.

  • Their feet and legs develop skin burns and infected wounds from sitting in damp, decaying waste, because it’s too difficult and painful to stand.

During their short lives, most fast-growing chickens will experience chronic pain and find it harder to move around as they grow.

They may die before they even reach 5 weeks old.

But there’s a better way.

Image credit: Human Cruelties   

What’s wrong with fast-growing chickens?

Modern fast-growing chickens grow too fast for their bodies to handle. 

  • Their immature leg bones crack under their own body weight.

  • Their hearts and lungs are overworked to the point of failure.

  • Their feet and legs develop skin burns and infected wounds from sitting in damp, decaying waste, because it’s too difficult and painful to stand.

During their short lives, most fast-growing chickens will experience chronic pain and find it harder to move around as they grow.

They may die before they even reach 5 weeks old.

But there’s a better way.

Image credit: Human Cruelties   

Help make life better for chickens

It’s time for Aussie chickens to get a better life.

We’re calling for the industry to make serious changes to the welfare of chickens bred for meat.

Around the world, the Better Chicken Commitment is the leading benchmark for chicken welfare. It calls for:

  • Higher welfare, slower-growing chicken breeds

  • More space, natural light, and clean air inside chicken sheds

  • No cruel live shackling and electrical waterbath stunning in slaughterhouses

Sign up to support the Better Chicken Commitment so we can show food businesses and the chicken industry that we want them to keep up with progress for animal welfare.

   Image credit: Dillon Watkins

Help make life better for chickens

It’s time for Aussie chickens to get a better life.

We’re calling for the industry to make serious changes to the welfare of chickens bred for meat.

Around the world, the Better Chicken Commitment is the leading benchmark for chicken welfare. It calls for:

  • Higher welfare, slower-growing chicken breeds

  • More space, natural light, and clean air inside chicken sheds

  • No cruel live shackling and electrical waterbath stunning in slaughterhouses

Sign up to support the Better Chicken Commitment so we can show food businesses and the chicken industry that we want them to keep up with progress for animal welfare.

   Image credit: Dillon Watkins